In the lead-up to the stunning debut solo album, Fever Ray (aka The Knife's Karin Dreijer Andersson) unveils a second mesmerising video, for forthcoming single 'When I Grow Up'.
'When I Grow Up' is a slow-burning, beat-driven and strangely optimistic number characterised by Dreijer Andersson's inimitable lyrical style, name-checking forestry, boomerangs, crab claws and cucumbers in a surprisingly domestic picture. The video itself, directed by Martin De Thurah, is a melting pot of references from David Lynch to Stephen King's Carrie, with a profound feeling of voyeurism and foreboding.
Speaking about the conception of the video, De Thurah had this to say:
"The initial idea was about something coming out of water - something which was about to take form - a state turning into something new. And a double headed creature not deciding which way to turn. But the idea had to take a simpler form, to let the song grow by itself. I remembered a photo I took in Croatia two years ago, a swimming pool with its shining blue color in a grey foggy autumn landscape."
De Thurah's previous work includes Royksopp's 'What Else Is There', for which Dreijer Andresson provided the vocals.
'When I Grow Up' (single) and Fever Ray (album) are both released on March 30th through Cooperative Music in the UK.
