Example has had a lovely few years rising to prominence in the UK, and he's due to perform at RockNess festival this year. He talks festivals, tours and the industry below.
What was it like working with the likes of Chase and Status and Subfocus on your 2010 album ‘Won’t Go Quietly’? Yeah, pretty inspiring. I’m a huge fan of their work. I think their names attached to my project opened some doors for me. People like Skream and Faithless were fans of Kickstarts and as a result I have them producing on my new album.
Dub-Step is becoming more main-stream, how do you feel about this? It’s a good thing. It was always going to happen. Same thing happened with DnB, Jungle and Garage. The underground side of things will still be there. It’s music at the end of the day. There are no rules. Art will always be bastardised whether purists like it or not.
What can we expect from your set at RockNess 2011? Very loud bass and synths, flashy lights and lots of bouncing.
What is the best thing about performing at a festival rather than a venue? Atmosphere is always special. And the UK has some amazing outdoor locations for live music. Loch Ness being one of them.
What is in store for us on your upcoming album? Darkness. It’s called Playing In The Shadows. It’s all about partying and relationships. Nearly all dubstep and trance with a few ballads in the middle to give people’s ears a rest.
What surprises do you have in store for RockNess? I might perform a whole song in a Scottish accent?
Did you enjoy your tour around the country with Faithless? I learnt a lot. I know what I have to aim for.
Any tips to be a ‘Pro-festival goer’? Clean socks. Clean pants. Wet wipes. Sun tan lotion.
How do you think the music industry has changed since you first started making music? The way people buy and listen to music has changed. When I started there was no Twitter, no Myspace, no Facebook, no Youtube and I released on vinyl.
What advice would you give to fellow ‘Rocknessers’ about festivals? I heard Rockness is a bit mental. Maybe wear a helmet?
What do you think will be the ‘Summer 2011’ song? Changed The Way You Kiss Me by Example!
Who is your favourite artist/DJ at the moment? Tyler The Creator.
Example Performs at RockNess on the 11th June 2011. For more information about RockNess, follow this [link].
