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By Laura, Tuesday 20th July 2010 11.12am (543 views)
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Mirrorkicks release their new video for their fourth single, ‘On TV’; the explosive and brash intro to their recent debut album ‘Mirrorkicks’, which came out on their own label, Fruit Pie Records, in spring.
The promo video marks a new height on the already high bar of exciting and intriguing videos that the band has released with each of their singles. It all began, prior to any official releases, with the sneaking out of the band’s entirely self made video to the album track ‘Lego’, featuring a stop-motion animated adventure of the band in a Lego city!
With each subsequent single release the band have released increasingly inventive and beguiling videos, all of which have been filmed on a limited budget!
The video to ‘On TV’ is yet another labour of love, having taken 10 hours to shoot and over a year to edit in post production that promises to leave you scratching your head in wonder as well discovering something new with every viewing!
The video was filmed by Steve Price in a scout hut in Godalming on bitter cold day in February 2009. Three short sections of the video were filmed about 25 times with the band members repeating the exact same moves on the spot whilst the crew changed/moved something around them. The post production of the video took Steve over a year to edit whilst he was working on other projects with the animation taking the most time. Another 80 hours was spent by the band’s drummer, Ingmar editing the lead singer Anil on to all the TV screens that appear in the split screen video.
As with all Mirrorkicks tracks, the band weigh heavily on lyrical content. ‘On TV’ explores the diva in us all, highlighting our tendencies to justifying being over the top, rather than admitting excess is just for the fun of excess. It’s a battle between wanting to stick your tongue out and say what you really think and keeping up appearances and conforming to what is socially acceptable.
The single, ‘On TV’, is released on 9th August on Fruit Pie Records. For more videos by Mirrorkicks go to [link] or catch them live at the Barfly on 9th August.
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