While Robbie Williams misses A-listing on the radio and finds himself in rehab again, you have to ask yourself where the Brits former golden boy is headed for next.
Taking a step in the wrong direction with the decision all artists seem to make and seem to stumble over by making a ‘dance’ album, this is the third single from Rudebox. And if this is all the record company can muster as a third single then I shudder to think what other filler must be clogging up the album.
The switch to Pet Shop Boys on production hasn’t exactly worked any wonders, coming across more like a Robbie Williams guest spot on a Pet Shop Boys track than establishing himself since the split from long time co-songwriter Guy Chambers. Without even a catchy hook or a Soulwax remix to bolster credibility, perhaps the best track on this single release is the instrumental.
